Skip to the answer
SparkedBook a Call

What is pay-per-lead marketing for contractors?

Short answer

Pay-per-lead marketing means you pay for results — leads, booked calls, or a share of revenue from jobs won — instead of a flat monthly fee whether or not it works. It shifts risk to the agency. The trade-off to check is how 'a result' is defined. Paying per raw lead can reward volume over quality; paying a share of revenue from jobs won aligns everyone on closed work.

The three ways agencies charge

  • Retainer — a fixed monthly fee regardless of outcome. Predictable for the agency, risky for you.
  • Pay-per-lead — you pay for each lead delivered. Lower risk, but watch for junk leads padding the count.
  • Results-based fees — you pay a share of revenue from jobs won. Highest alignment: the agency is paid only when you get paid.

Sparked uses a flat monthly fee: Facebook Ads Management is $1,500 CAD/month, month to month, with ad spend paid directly to Meta.

UpdatedJul 14, 2026
All answers

Want this run on your business?

Twenty-minute strategy call. No pitch. You leave with a one-page diagnosis you can use even if we never work together.

Book a strategy call

Related questions

How much should a contractor spend on marketing?

Leads & Marketing

How do I know if my marketing agency is actually doing SEO?

Hiring an Agency

How do contractors get leads from Google?

Leads & Marketing