How do I set up a Google Business Profile for a contractor?
Short answer
Create the profile at google.com/business, choose the correct primary category (e.g. General Contractor, Kitchen Remodeler), and if you have no storefront set a service area instead of an address. Then complete every field — services with keyword descriptions, hours, photos — and verify. A half-finished profile won't rank; a complete, verified one is the single highest-ROI local SEO move a contractor can make.
Setup steps
- 01Sign up at google.com/business and search for your business in case a listing already exists to claim.
- 02Pick the most specific primary category, then add secondary categories for each service line.
- 03No public storefront? Hide the address and define your service-area cities.
- 04Fill in every service with its own keyword-rich description — Google indexes this text.
- 05Add real photos, set hours, add your website and phone (matching your site exactly), then verify.
Once it's live, keep it active: post updates, add photos, and answer questions. Dormant profiles lose to active ones with the same categories.
UpdatedJul 14, 2026