What should a contractor website include to win more jobs?
Short answer
A job-winning contractor site needs six things: a clear headline stating what you do and where, real project photos (not stock), visible phone number and a short quote form, per-service pages, genuine reviews, and local SEO signals (city pages, Google Business Profile link, LocalBusiness schema). Everything else is decoration.
The six non-negotiables
- Above-the-fold clarity: what you do, where you do it, and how to reach you — no scrolling required.
- Real photography of your own work, with before/afters. Stock photos read as 'not a real local business'.
- One clear call to action repeated down the page: call, or a short quote form that captures the lead.
- A page per core service so each ranks for its own search term.
- Reviews pulled from Google, shown near the CTA where they reduce hesitation.
- Technical SEO: fast load, mobile-first, sitemap, and schema so Google and AI search can read you.
UpdatedJul 14, 2026