Why isn't my contractor website getting any leads?
Short answer
The three usual causes: nobody can find it (no local SEO or Google Business Profile), it loads slowly or looks dated so visitors bounce, or there's no clear path to contact you. A site with traffic but no leads has a conversion problem; a site with no traffic has a visibility problem. Diagnose which one first.
Run this two-minute diagnosis
- 01Check Google Search Console impressions. Near zero? It's a visibility problem — you need indexing, local pages, and a Google Business Profile.
- 02Have traffic but no form fills? It's a conversion problem — weak headline, buried phone number, slow load, or no reason to trust you above the fold.
- 03Test the site on your phone on cellular data. If it takes more than three seconds, you're losing over half your visitors before they see anything.
UpdatedJul 14, 2026